Jay Schacher - Henderson Bas Kohn - November 4, 2011

Jay Schacher, Art Director, HBK

ABOUT JAY
http://www.linkedin.com/in/jayschacher

- 2006 Grad from Sheridan Web Design
- York University New Media Certificate 2004
- York University BFA 2000-2004

-He started his Toronto design career two weeks after graduating the Sheridan Web program.
-After 4 years he has become an art director

 

DAILY TASKS AS CREATIVE DIRECTOR

- Brainstorming
- Concepting
- Designing
- Overseeing work
- Mentoring
- Meeting timelines
- Ensuring client expectation
- Being creative - all the time


COMMON TRAITS OF GOOD A.D.

- Loves video games and doodling
- You like Photoshop more than TV
- Have a favourite hex colour
- Really creative passwords and network names


HBK
http://www.hendersonbaskohn.com/

- Specializes in digital - online ads, mobiles and recently added print
- Approximately 60 people working there at at time
- 10 people on creative team


BRANDS THEY WORK ON
Check out their work


JAY'S ADVICE FOR AFTER YOU GRADUATE
- Stay close to your classmates
- Network a lot
- Be a team player - not a hero
- Check Creative Niche for events


TO KEEP INSPIRED
- Check out Smashing Magazine, Mashable, Web Cream, Colour Lover

 

JAY'S FAVORITE HEX VALUE
- FEFEFE or 010101

- a fan of subtlety apparently

 

TAILORING YOUR PORTFOLIO
- Know the shop you are going to apply for & show work that suits their companies style
- If applying to web shops, show web work first, then your design then visual art - process documents are great too